Top Factors Driving the Global Digital OOH Market| Technavio Top Factors Driving the Global Digital OOH Market| Technavio | DZHI - DZH International 

Top Factors Driving the Global Digital OOH Market| Technavio

  • Business Wire
  • 13 February 2018

LONDON--(BUSINESS WIRE)-- Technavio market research analysts forecast the global digital OOH market to grow at a CAGR of above 10% during the period 2018-2022, according to their latest report.

This press release features multimedia. View the full release here:

Technavio has published a new market research report on the global digital OOH market from 2018-2022 ...

Technavio has published a new market research report on the global digital OOH market from 2018-2022. (Graphic: Business Wire)

This market research report segments the global digital OOH market into the following applications (retail, recreation, banking, transportation, and education), types (in-store advertising and outdoor advertising), and key regions (the Americas, APAC, and EMEA).

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio’s current offers

In this report, Technavio analysts highlight the rapidly declining print advertising as a key factor contributing to the growth of the global digital OOH market:

Rapidly declining print advertising

Print advertising is declining rapidly because of the increasing adoption of the digital medium. Digital media advertising has developed and is taking up the share of print advertising. Due to intense competition, print advertising is facing difficulties in competing with digital media advertising. For instance, billboards, which are one of the major segments for revenue in outdoor advertising, faced intense competition with Craigslist, a classified advertising website.

According to a senior analyst at Technavio for media and entertainment services, “The growing replacement of physical billboards with interactive billboards is another factor driving the growth of the market. The digital OOH market is expected to grow at a much higher rate compared to the global ad spending market during the forecast period. This points out that the digital OOH advertising has a promising future.”

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Global digital OOH market segmentation

Of the five major applications, the retail segment held the largest market share in 2017, accounting for nearly 41% of the market. The market share for this application is expected to decrease nearly 2% by 2022.

APAC was the leading region for the global digital OOH market in 2017, accounting for a market share of 56%. By 2022, APAC is expected to witness a significant growth of nearly 6% in market share. On the contrary, both EMEA and the Americas are expected to see a decline in their market share. The decline in the Americas is attributed to the market being at the saturation point.

              Big savings with Technavio this February!


Get 20% OFF on all Education Technology reports. This offer is valid only till the 28th of this month.


Celebrate winter sports with 23% OFF all reports in our Outdoor Gear library (Offer valid from Feb 9-25).


About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200